5 Fun Facts About COAX Copenhagen (That Might Surprise You)

Sometimes lingerie shopping feels a little mysterious - who is behind the webshop, how are the styles chosen, and what is the story behind the black bows on your parcel? At COAX Copenhagen, I love keeping things sexy, stylish, and a little secretive… but today I am sharing a few behind-the-scenes details with you. Here are 5 fun facts about COAX Copenhagen you probably didn't know.

1. A One-Woman Show 🎀

Yes, COAX Copenhagen is run by just one woman. From answering your emails with a smile, styling and planning photoshoots, handpicking every design on the website, and writing these articles to inspire you, to packing your orders neatly in pink paper and black bows - it is all done by the same pair of hands. A true one-woman show, powered by passion and endless lingerie love.

2. It’s “Coaxing” - Not a Cable 😉

90% of people pronounce COAX like the cable. But the name actually comes from the word “coaxing” - an English expression meaning to gently persuade, seduce, or entice. And really, what is lingerie if not coaxing in its most delicious form?

3. Every Style Is Handpicked 💜

Nothing lands on the shop by chance. Every corset, catsuit, stocking, and tiny pearl thong is personally handpicked to fit the COAX vision: sexy, modern, empowering, and just the right amount of daring. If it doesn’t pass the “would I love this myself?” test - it does not make the cut.

4. The Photoshoots Are Real Stories 📸

Those stunning photos you see aren’t just styled to look good - they are meant to tell a story. Every photoshoot, and every model in it, is carefully chosen to capture not only the lingerie but also a feeling: playful, seductive, bold, or just a little rebellious. It is not just lingerie - it is a whole vibe.

5. Customers Inspire the Next Move ✨

Many of the styles and collections on COAX Copenhagen are inspired by you. Customer emails, feedback, and even the little questions you ask (like “Do you have this in open-cup?”) spark ideas for what comes next. In a way, you are part of the brand’s story too.