Why did watermelon become so popular on social media?

Ever wondered why watermelon became so popular on social media? I mean really, it could have been a banana or grapes, anything. The mystery of the month at the office, so we decided to find the answer, and share it with you of course.

The popularity of watermelon on social media began to rise significantly in the mid to late 2010s. While watermelon has always been a beloved fruit, its surge in popularity can be attributed to various factors, including its vibrant colors, refreshing taste, and versatility in recipes and presentations.

Visual appeal

First and foremost, the visual appeal of watermelon plays a huge role in its popularity. The juicy, pink flesh contrasts beautifully with the dark green rind, creating a color palette that captures attention and arouses the desire to taste. The visual attraction makes watermelon an ideal subject for sharing on platforms like Instagram, TikTok, and Pinterest, where aesthetics are of paramount importance.

Healty food

Watermelon has been hailed as a healthy food that perfectly aligns with the growing wellness trend. With its low calorie content and high water content, watermelon is a refreshing and nourishing snack that appeals to those prioritizing health and well-being. This health benefit has led to an increase in posts and shares highlighting watermelon's role as a nutritious source of hydration and vitamins.

Influencers & bloggers

Content creators, food bloggers, and influencers started sharing visually appealing and creative content featuring watermelon, which contributed to its viral spread on social media. You would se everything from intricately carved watermelon sculptures to colorful fruit bowls and refreshing summer drinks, there was no shortage of imaginative ways to incorporate watermelon into content that captivated audiences.

This trend gained momentum during the warmer months when watermelon is in season and commonly associated with summer and outdoor gatherings, such as barbecues, picnics, and pool parties. People were eager to share photos and videos of themselves posing in swimwear and enjoying watermelon in various settings, adding to the sense of fun and relaxation associated with this fruit.

While it's challenging to pinpoint an exact date when watermelon became popular on social media, its rise in prominence on these platforms can be observed from around the mid-2010s onwards, with its popularity continuing to grow in subsequent years.

So we learned that, the visual appeal of watermelon added to the popularity on social media and the creativity of content creators who showcased it in visually stunning ways, ultimately captured the attention and imagination of the audiences worldwide. Mystery solved!